Cleetus McFarland, born Lawrence Garrett Mitchell, is a prominent figure in the automotive world, known for his engaging YouTube content, racing endeavors, and entrepreneurial ventures. As of 2025, Cleetus McFarland net worth is estimated to be around $10 million, reflecting his success across various platforms and industries .
Who is Cleetus McFarland?
Cleetus McFarland is the online persona of Garrett Mitchell, a well-known American YouTuber, race car driver, and entrepreneur. Famous for his high-energy automotive content and a love for anything with an engine, he has built a strong brand in the world of motorsports and car culture. His YouTube channel features drag racing, burnout contests, project car builds, and custom vehicles with massive horsepower.
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What sets Cleetus apart is his unique mix of humor, authenticity, and mechanical knowledge. His videos aren’t just about speed—they’re about fun, community, and passion for cars. Over time, his content evolved from casual garage videos into professionally run racing events with large audiences. That growth is a key reason the Cleetus McFarland net worth has reached impressive levels.
| Field | Details |
|---|---|
| Full Name | Lawrence Garrett Mitchell |
| Nickname | Cleetus McFarland |
| Date of Birth | April 5, 1995 |
| Place of Birth | Omaha, Nebraska, USA |
| Nationality | American |
| Profession | YouTuber, Race Car Driver, Entrepreneur |
| Education | University of Tampa (Law – dropped out) |
| Marital Status | Married |
| Spouse | Madison Lutz |
| Children | Two (as of 2024) |
| Height | Approximately 6 feet (183 cm) |
| Known For | YouTube Channel “Cleetus McFarland” |
| Major Assets | Freedom Factory Racetrack |
| Estimated Net Worth | $10 million (as of 2025) |
| Main Income Sources | YouTube, Merchandise, Racing Events |
| Residence | Florida, USA |
Early Life
Garrett Mitchell was born on April 5, 1995, in Omaha, Nebraska. From a young age, he showed a fascination with vehicles. While many kids were playing video games, Garrett was helping his dad with car detailing or tagging along at car shows.
He spent much of his teenage years around Crown Victorias—vehicles that would later become iconic in his videos. Garrett wasn’t born into wealth, but he was surrounded by working-class grit and drive, which later shaped his entrepreneurial spirit.
His early connection with motorsports, drag strips, and hands-on mechanics laid the foundation for what would eventually become the Cleetus McFarland empire. Whether it was helping change tires or filming his friends go fast, the energy was always there.
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Education
Garrett Mitchell attended the University of Tampa, where he pursued a degree in law. However, while studying, he also worked with 1320Video, a company that films street racing and car events. This experience changed the course of his life.
He began appearing in videos under the nickname “Cleetus,” a humorous Southern character he created on the fly. That character took off. Fans loved his wild personality, and Garrett realized his passion wasn’t law—it was performance vehicles and entertaining car lovers.
So, he made the bold decision to drop out of law school and go all-in on YouTube. That decision became one of the biggest turning points in his life and directly influenced the growth of the Cleetus McFarland net worth.
Relationship
Cleetus McFarland is married to Madison Lutz. The couple tied the knot in December 2021 in a private ceremony. Madison occasionally appears in his videos and supports Garrett’s events, including races and promotional activities.
Their relationship has remained mostly private, though fans enjoy the occasional behind-the-scenes moments. In 2023, the couple welcomed their first child, and by 2024, they had two young kids under the age of two.
Despite the demands of running a media company and race facility, Garrett seems to balance work and family life with care. His fans often praise his dedication both as a creator and as a father.
Cleetus McFarland Net Worth And Career
Beginnings with 1320Video
Garrett’s automotive journey started when he joined 1320Video. Initially behind the camera, he later stepped into the spotlight as the “Cleetus” character. That role became so popular it demanded a life of its own.
YouTube Stardom
In 2015, he created his own channel—Cleetus McFarland. The early content included drag strip visits, car meets, and build updates. Over time, the channel evolved to include high-quality production, burnout contests, giveaways, and race car projects.
His popularity exploded when he introduced cars like “Leroy the Savage,” a stripped-down Corvette with no body panels, and “Ruby,” a twin-turbocharged Corvette built for drag racing. Fans loved the wild builds and fun commentary.
Today, his channel boasts over 4 million subscribers and more than 1.8 billion views, making it one of the most successful automotive channels on YouTube.
Freedom Factory
In 2020, Garrett bought the abandoned DeSoto Speedway in Bradenton, Florida. He renamed it the Freedom Factory and turned it into a home base for his events. It was a bold move, especially during a pandemic, but it paid off.
The Freedom Factory now hosts massive events like Cleetus and Cars, Danger Ranger 9000, and Bald Eagle Bash—blending racing with live entertainment. These events have drawn tens of thousands of fans and opened new revenue streams.
Merch and Sponsorships
In addition to YouTube ad revenue and ticket sales, Garrett runs a successful line of merchandise under the Cleetus McFarland brand. From T-shirts to hats and car accessories, his loyal fanbase regularly buys new drops.
He also works with sponsors like Summit Racing, Holley, and Motion Raceworks, bringing in additional income and building strong business relationships.
All these ventures contribute significantly to the growing Cleetus McFarland net worth.
Family
Garrett Mitchell keeps his personal life relatively low-key, but he has shared important milestones with fans. He and his wife Madison have started a family with two children under the age of two, as of 2024.
Garrett occasionally posts moments from family life, whether it’s a day at the Freedom Factory with his wife or a car seat installed next to a race harness. His family is a big part of his motivation to grow the business and leave a legacy.
Though known for tire smoke and loud engines, Garrett has built a wholesome image as a family man who still knows how to have fun. That dual identity makes him even more relatable to fans.
Cleetus McFarland Net Worth
As of 2025, the Cleetus McFarland net worth is estimated at $10 million. This number is not just from YouTube. Garrett’s success is rooted in smart branding, risk-taking, and community building.
Here’s a breakdown of his income streams:
| Income Source | Estimated Contribution |
|---|---|
| YouTube Ad Revenue | $2–3 million annually |
| Merchandise Sales | $1–2 million annually |
| Freedom Factory Events | $500K+ per event |
| Sponsorships & Partners | $1 million+ |
| Ticket and Vendor Sales | Varies by event |
From turning wrenches to building an empire, Garrett’s financial success is a result of persistence and staying authentic. Whether he’s tuning turbos or packing fans into the bleachers, every move boosts the Cleetus McFarland net worth.
He continues to reinvest profits into new projects—expanding the racetrack, upgrading camera gear, or launching new car builds. His fans support these moves because they know they’re watching a passion-driven creator.
Social Links
Cleetus McFarland stays connected with fans through multiple platforms:
He regularly posts updates, merch drops, live stream notifications, and behind-the-scenes content across these platforms.
Physical Appearance
Garrett Mitchell stands around 6 feet tall with a lean build. He’s often seen wearing his signature trucker cap, sunglasses, and branded Cleetus gear. His relaxed, down-to-earth style fits the personality he portrays online.
His long-time mustache has also become a sort of trademark—fans even wear fake mustaches to events in his honor. This attention to identity and branding has helped make Cleetus a memorable figure both online and at the track.
Frequently Asked Questions
How did Cleetus McFarland build his net worth?
Cleetus McFarland built his net worth through multiple income sources—primarily his YouTube channel, merchandise sales, racing events at Freedom Factory, and brand partnerships. His engaging automotive content and entrepreneurial mindset helped him grow a loyal fanbase that supports his ventures.
What is Cleetus McFarland’s most valuable asset?
The Freedom Factory racetrack in Florida is considered Cleetus McFarland’s most valuable asset. It serves as the headquarters for his racing events, video content, and merchandise promotions, playing a major role in increasing the overall Cleetus McFarland net worth.
Is Cleetus McFarland net worth likely to grow?
Yes, Cleetus McFarland’s net worth is expected to grow. With an expanding YouTube audience, successful racing events, and a growing brand, Garrett Mitchell continues to reinvest in his business. His innovative content strategy and fan engagement keep his brand thriving.
Final Thoughts
The story of Cleetus McFarland net worth is one of transformation—from a law student filming car videos to a multimillionaire race promoter and content creator. Garrett Mitchell took a character, a camera, and a Crown Vic, and built an automotive brand recognized nationwide.
His journey is a reminder that following your passion, staying true to your voice, and investing in your audience can pay off big time. With multiple income streams, an expanding facility, and a devoted fanbase, Cleetus shows no signs of slowing down.
Whether you’re a car fan, aspiring YouTuber, or entrepreneur, the Cleetus McFarland net worth story is one worth watching—and learning from.
