Scooter Braun net worth has become a hot topic in the world of entertainment and business. Known for discovering global pop icons like Justin Bieber and managing stars such as Ariana Grande and Demi Lovato, Scooter Braun has built an empire through talent management, tech investments, and major business deals. With his growing influence in both music and media, many are curious about how much he’s really worth. In this article, we’ll explore his early life, career, relationships, and financial journey to understand how the name Scooter Braun became synonymous with success.
Who is Scooter Braun?
Scooter Braun is a name synonymous with the modern music industry. Born Scott Samuel Braun, he is one of the most powerful talent managers, entrepreneurs, and investors in the entertainment world. He is best known for discovering and managing global pop sensation Justin Bieber, but his influence extends far beyond just one artist. As the founder of SB Projects and co-founder of HYBE America, Braun has built a billion-dollar empire rooted in talent management, music publishing, and strategic investments.
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Over the years, the Scooter Braun net worth has skyrocketed, placing him among the wealthiest figures in entertainment. But how did he get there? Let’s explore his journey.
| Field | Details |
|---|---|
| Full Name | Scott Samuel Braun |
| Known As | Scooter Braun |
| Date of Birth | June 18, 1981 |
| Place of Birth | New York City, New York, USA |
| Nationality | American |
| Occupation | Talent Manager, Entrepreneur, Investor |
| Years Active | 2002 – Present |
| Education | Emory University (did not graduate) |
| Famous For | Discovering Justin Bieber, founding SB Projects |
| Marital Status | Divorced (Yael Cohen, 2014–2022) |
| Children | Three |
| Estimated Net Worth | $450 Million (as of 2025) |
Early Life
Scooter Braun was born on June 18, 1981, in New York City to a conservative Jewish family. He grew up in Cos Cob, a neighborhood in Greenwich, Connecticut. From a young age, Scooter displayed a natural flair for leadership and showmanship. His parents, Ervin and Susan Braun, were immigrants from Hungary and had fled the Soviet regime, instilling resilience and ambition in their children.
Braun’s early exposure to different cultures and music helped shape his understanding of global entertainment. These early years laid the foundation for what would become a monumental career in the industry.
Education
Scooter attended Greenwich High School, where he was actively involved in sports and student leadership. After high school, he enrolled at Emory University in Atlanta, Georgia. During his time at Emory, he began organizing large parties and concerts, showcasing an entrepreneurial spirit that would become a hallmark of his career.
Although he did not graduate, Braun left Emory to pursue opportunities in the entertainment world. That decision, while risky, proved crucial in shaping the Scooter Braun net worth that would grow over the next two decades.
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Relationship
Scooter Braun married Yael Cohen in July 2014. Yael is a health advocate and the founder of the nonprofit organization Fuck Cancer, which aims to raise awareness about early cancer detection and prevention. The couple had three children together.
However, their relationship faced challenges, and in 2021, Scooter filed for divorce, which was finalized in 2022. Despite their split, both have remained focused on co-parenting their children in a healthy environment.
Braun has maintained a relatively private dating life since the divorce, choosing to keep his personal relationships out of the media spotlight.
Scooter Braun Net Worth And Career
Braun’s career began as a party promoter in Atlanta. His talent for organizing high-profile events caught the attention of industry executives, leading to a position at So So Def Recordings at the age of 19. Under the mentorship of Jermaine Dupri, he gained invaluable experience in the music business.
His big break came in 2007 when he discovered 13-year-old Justin Bieber on YouTube. Braun tracked down Bieber’s mother, convinced them to move to Atlanta, and eventually signed the young singer. He then introduced Bieber to Usher, which led to a deal with Island Def Jam Records.
From there, Braun launched SB Projects, a full-service entertainment and marketing company. Through this venture, he has managed major artists such as:
- Ariana Grande
- Demi Lovato
- J Balvin
- Tori Kelly
- The Kid LAROI
Braun has also expanded his influence by producing documentaries, television shows, and films. He was an executive producer on projects like Never Say Never, Scorpion, and Dave. His business acumen also led him to invest in tech companies such as Uber, Spotify, and Pinterest.
In 2021, his company Ithaca Holdings was acquired by South Korea’s HYBE Corporation in a $1 billion deal, with Braun becoming a board member and CEO of HYBE America. This strategic move significantly increased the Scooter Braun net worth and cemented his position as a global business powerhouse.
Family
Scooter Braun comes from a close-knit family with strong cultural roots. His father, Ervin Braun, was a dentist, and his mother, Susan Braun, was an orthodontist. He has four siblings, including a brother named Adam Braun, the founder of the education nonprofit Pencils of Promise.
The Braun family has been actively involved in philanthropy and education. Scooter has continued this tradition through various charitable initiatives, including raising millions for disaster relief and educational causes.
His children with Yael Cohen—two sons and a daughter—are the center of his life. Despite his demanding career, Braun often shares glimpses of his family time on social media, showing that family remains a core part of his values.
Net Worth
Now let’s talk numbers. As of 2025, Scooter Braun net worth is estimated to be around $450 million.
Here’s a breakdown of his income sources:
| Source | Estimated Contribution |
|---|---|
| Artist Management | $150 million |
| Music Publishing & Royalties | $75 million |
| Tech Investments (Uber, Spotify) | $100 million |
| Ithaca Holdings Sale to HYBE | $200 million |
| Real Estate Holdings | $25 million |
His net worth reflects a combination of smart investments, strategic partnerships, and the ability to identify and elevate global talent. Braun has also made lucrative real estate investments, including properties in Los Angeles and New York.
His recent deal with HYBE and continued expansion into international markets are expected to further boost the Scooter Braun net worth in the coming years.
Social Links
Scooter Braun is active on various social media platforms, where he shares updates on his projects, philanthropic efforts, and personal reflections. His presence on these platforms has helped him connect directly with fans and industry peers.
Through his social media, Braun also promotes causes and collaborations, giving fans a behind-the-scenes look at his dynamic career.
Physical Appearance
Scooter Braun has a professional and polished appearance that matches his business-minded personality. He stands approximately 5 feet 11 inches (180 cm) tall and maintains an athletic build. His dark brown hair and expressive eyes complement his charismatic presence in public and private settings.
Although not typically in the spotlight like the artists he manages, Braun still appears in interviews, documentaries, and industry events, always dressed in a refined and approachable style.
Frequently Asked Questions
What is Scooter Braun net worth in 2025?
As of 2025, Scooter Braun net worth is estimated to be around $450 million, thanks to music management, investments, and business deals.
How did Scooter Braun become rich?
He became wealthy by managing top artists, investing in tech companies like Uber and Spotify, and selling his company to HYBE for $1 billion.
Is Scooter Braun still managing Justin Bieber?
As of recent reports, Scooter Braun has stepped back from day-to-day management of several artists, including Justin Bieber, focusing more on executive roles.
Final Thoughts
Scooter Braun’s story is one of vision, persistence, and innovation. From throwing college parties to building an international music empire, his journey is nothing short of extraordinary. The Scooter Braun net worth today is a reflection of decades of hard work, risk-taking, and the ability to adapt in an ever-changing industry.
He’s not just a manager—he’s a mogul. Whether it’s guiding the careers of superstars, investing in billion-dollar companies, or giving back through philanthropy, Braun continues to influence entertainment and business alike.
